Using the Glaserian Approach in Grounded Studies of Emerging Business Practices

Based on a recently completed major study of an emerging business practice in the area of information systems management, this paper explains and discusses several important aspects of using the “Glaserian” approach to grounded theory. Grounded theory is an effective approach to produce rigorous research that is simultaneously relevant to business and management theory development and to professional practice. The paper presents a research model and delineates a number of characteristics, risks and demands intrinsic to the method, which can help researchers contemplating the use of grounded theory methodology for their studies.